Search Marketing

It's Really All About Advertising

Search Marketing is a relatively new marketing concept and encompasses a number of Web based marketing tactics including search engine optimization. However, its main function is targeted Web based advertising. Acadian Media helps its clients develop and place keyword advertising with all of the major advertising networks on the Web.

Here is a brief overview of the services we perform with respect to search marketing:

Legal Keyword or phrase development
Identification and selection of Search Marketers
Training in the use of Ad network consoles
Identification and selection of graphic designers
Development of Web based marketing campaign
Web Analytics - help clients understand Web logs

Web Marketing Web Monitoring (analytics)

Ad Networks

There are a number of advertising networks on the Web and choosing between them can often be a complex and arduous task. Moreover, it has become increasingly important to advertise on the Web as consumers shift their attention away from traditional advertising venues such as T.V. and newspapers, to the Internet.

Fortunately, capturing these audiences on the Internet has become much more effective compared to older mass advertising methods, because of the advent of search marketing or keyword advertising. It's also much more cost effective and affordable, even for smaller businesses and organizations.